Webroot Keynote: Cybersecurity - From Complacent to Critical

The IT security landscape for small to medium-sized businesses has turned from a situation where clients tended to be complacent about cybersecurity to it being a critical, high-demand service offering. This presentation looks at what’s driven this seismic shift in client attitudes, and how IT security vendors need to rapidly evolve to provide MSPs access to the expertise and security technology they so desperately need. Many MSPs are struggling with how to approach this new paradigm. As with any IT service, questions revolve around reliability, effectiveness, adequacy, technical fit, predictability, affordability, and profitability. This presentation aims to help you evaluate your options in this new landscape.